Hyderabad, India, April 11, 2025: Infra.Market, India’s leading Building Materials Platform, is redefining its position in the wood panels industry with an innovative approach that combines a wide range of products and a digital-first strategy. The company has strengthened its manufacturing capabilities with the strategic acquisition of two plants in key wood panel production hubs in Rudrapur and Yamunanagar.
State-of-the-Art Facilities Driving Efficiency
The Rudrapur factory focuses on the manufacturing of laminates and Medium Density Fiberboard (MDF), with plywood production based at Yamunanagar. Located in North India, both the facilities benefit from the region’s well-developed manufacturing ecosystem, availability of skilled labor, and access to raw materials at competitive rates, ensuring cost efficiency and high-quality production. Armed with certifications like ISO 9001:2015, ECO Mark, Green Guard, FSC, and ISI, the facilities have a strong daily production capacity with 21,667 sq. mt. of plywood, 12,672 laminate sheets, and an MDF output that has increased from 341 CBM to 900 CBM following expansion. This further reinforces Infra.Market’s growth plans for its business, adding to its efforts of nation-building.
Industry Leadership and Market Expansion
Leading Infra.Market’s wood panel category is Mr. Shekhar Chandra Sati, an industry veteran with over three decades of experience. Mr. Sati’s expertise, particularly his track record of growing MDF Market share amongst the Wood Panel industry has been instrumental in driving the company’s wood business rapidly. Since taking charge in March 2023, he has led the rapid expansion of the business, building a network of 1,000+ dealers in a short span. A 300+ member sales team further ensures smooth distribution across B2B and OEM sectors.
Strategic Growth and Dealer Profitability
Infra.Market’s forward-thinking approach focuses on increasing dealer profitability through strategic initiatives. Dealers benefit from upselling opportunities within projects where the company first supplied concrete, walling solutions, and ceramics. As these projects progress, the demand for wood panels naturally increases, creating additional sales opportunities. Simultaneously, dealers can diversify their offerings beyond traditional wood panels to high-margin products like decorative laminates and hardware. The company’s strong digital capabilities and platform play connect dealers with architects, contractors, and carpenters, enhancing lead generation and sales. Additionally, dedicated sales teams actively capture project-based leads, deepening dealer engagement and strengthening brand loyalty.
Aaditya Sharda, co-founder, Infra.Market said, “India’s wood panel industry is growing rapidly, driven by rising demand for sustainable and versatile materials like MDF. At Infra.Market, we are well-positioned to tap into this opportunity through our advanced manufacturing facilities, expanding product portfolio, and strong dealer network, enabling us to fuel the industry’s growth.”
