Mumbai, Maharashtra, India: Federal Bank, a leading private sector bank in India, announced a new addition to its product portfolio with the launch of Fed StarBiz – a credit card designed exclusively for business customers. This has been launched by Federal Bank in collaboration with NPCI, an umbrella organization for operating retail payments and settlement systems in India and Visa, a global payments technology company. Fed StarBiz is designed to cater to the unique needs of SME customers, offering a range of features and benefits that enhance financial management and convenience.
Fed StarBiz marks Federal Bank’s strategic entry into the business and commercial cards segment, with an aim to empower India’s vibrant business ecosystem.
Speaking at the launch ceremony, Shalini Warrier, Executive Director at Federal Bank, said, “SME customers play a very critical role in India’s growth and Federal Bank has always been at the forefront of providing innovative solutions to them. In continuation of that journey, we are excited to introduce FedstarBiz, a business credit card. The credit card is available in both Rupay and Visa variants. The card is linked to the customer’s Overdraft or Cash Credit account is designed to provide our business customers with the financial flexibility and security they need to thrive in today’s competitive environment.”
Rajeeth Pillai, Chief of Relationship Management, NPCI, added: “We are pleased to partner with Federal Bank for the launch of Fed Star Biz. This card marks a significant step forward in offering business customers a robust and secure payment solution. With RuPay’s extensive acceptance network and advanced security features, FedStar Biz will empower businesses across India with seamless and reliable transactions.”
Rishi Chhabra, Country Manager at Visa India, stated, “We are pleased to deepen our partnership with Federal Bank with the launch of Fedstar Biz, their first business-focused credit offering. This tailored payment solution will provide businesses with greater benefits, financial control and flexibility, supported by Visa’s global acceptance and top-notch security standards. We remain committed to enabling businesses of all sizes to thrive, backed by the Visa promise of trust, security, simplicity and convenience.”
